Convenience Over Cost: Why Millennials Are Buying Less Groceries and Preferring Restaurant Food
Millennials are forcing a change in the way Americans get their food. It’s a huge and diverse demographic from people in their early-20’s to those in their mid-30’s. As this generation’s spending power increases, so does the trend of buying less groceries in favor of eating out at restaurants.
Many factors play into this shift in behavior. Primarily, Millennials are interested in convenience over cost -which is why, for the first time ever, 2015 Census data points to consumers spending more at restaurants than grocery stores.
Leave the Footwork to Delivery Drivers
For this generation, having Hibachi delivered to their doors is worth the delivery cost if it means more time to unwind in front of the T.V. after work. And, with more and more services becoming available, the need to even leave home for food is almost nonexistent.
A decade ago, food delivery was almost completely exclusive to pizza and Chinese takeout. Now, with companies like Seamless and DoorDash, dinner, from fried chicken to pho will come right to your home.
What Millennials Crave
With articles circulating with wild titles such as “Why do Millennials hate groceries?” and “Do Millennials Even Eat Food?” those 20-and-30-somethings have weighed in on the topic via social media. Click through the slideshow below for their opinions.
Online ordering and profit for restaurants is skyrocketing because of the convenience factor. For a generation that was raised on the Internet, perhaps it is only logical to have food delivered at the touch of a button. Technology and food are working hand in hand to feed America's largest generation at their convenience.
Check out these delivery services that are giving consumers exactly what they want in this fast-growing tech age:
What do you think is contributing to this trend with millennials? Leave us a comment below!